The world of Pixi

The Club

The idea of a "Roger-Roger" club, named after the imaginary dog conceived by Alexis Poliakoff, is both charming and symbolic. Initially considered as a possible name for the company, this choice illustrates the creative and personal spirit that defines the brand. Roger-Roger, the white bull terrier with his distinctive black patch and mischievous gaze, is more than a mascot; he embodies the whimsical and innovative spirit of the brand. This imaginary dog perfectly represents Pixi’s essence: a blend of childlike imagination, nostalgia, and artistic creativity. Roger-Roger's presence in the logo, alongside the toy soldiers and the Pixi cube, creates a captivating visual universe appealing to both children and adults. He evokes childhood memories, innocent play, and the emotional attachment we develop toward objects from our early years.

The mascot Roger-Roger serves as a connecting point for Pixi enthusiasts and collectors. He symbolizes not only the brand itself but also a community of passionate individuals who share a common appreciation for figurine art and imaginative worlds. The presence of this mascot in Pixi’s products, promotions, and events fosters a sense of belonging and shared joy among admirers of the brand. Roger-Roger’s embodiment within the Pixi universe also highlights the importance of mascots in building brand identity. He adds a personal and unique touch, allowing customers to form a deeper, emotional relationship with the brand. By encapsulating the spirit and values of Pixi, Roger-Roger becomes an affectionate and iconic emblem, a faithful companion guiding collectors through the fantastic world of Pixi figurines.

Evening Events

The Roger-Roger club evenings are events inspired by the famous white bull terrier with the black patch, embodying the spirit of the Pixi brand. They celebrate imagination, creativity, and the sense of community that unites Pixi enthusiasts.

During each evening, members of the Roger-Roger club are invited to immerse themselves in a magical universe where the world of Pixi figurines comes to life. The Roger-Roger evenings are also an opportunity to discover previews of new collections and limited editions, exclusively reserved for club members.

By participating in the Roger-Roger club evenings, each member strengthens their connection with both the Pixi brand and its community.

Advantages

Each Club member, upon paying the membership fee, receives their metal membership card. This card, crafted in Pixi's unique spirit, prominently features Roger-Roger’s image and proudly displays the member's assigned number.

Thanks to this card, members enjoy several exclusive benefits. They have the right to reserve an edition of the Club's annual figurine at a preferential price, generally available at the end of September. This special piece, whose certificate will include the member's personal number, will be presented during a dedicated evening event reserved exclusively for Club members. This friendly gathering provides an opportunity to share one's passion for the Pixi universe, discover new releases, and meet fellow collectors and enthusiasts.

Additionally, to maintain a constant connection with its members, the Club regularly sends out an exclusive newsletter. This communication keeps members informed about upcoming events, collection launches, and all the latest Club-related news, ensuring each member remains at the heart of the initiatives and gatherings that shape the Club’s calendar.