The idea of a “Roger-Roger” club, in homage to the imaginary dog invented by Alexis Poliakoff, is both charming and symbolic. The choice of this name, initially considered for the company, illustrates the creative and personal spirit that drives the brand. Roger-Roger, the white bull terrier with his distinctive black patch and mischievous gaze, becomes more than a mascot; he embodies the brand’s spirit of fantasy and innovation. This imaginary dog perfectly represents the essence of the Pixi brand: a blend of childlike imagination, nostalgia, and artistic creativity. Roger-Roger’s presence in the logo, alongside the lead soldiers and the Pixi cube, creates a captivating visual universe that speaks to both children and adults. It evokes childhood memories, innocent play, and the emotional connection we form with the objects that accompany our earliest years.
The Roger-Roger mascot becomes a point of connection for Pixi enthusiasts and collectors. It symbolizes not only the brand but also a community of passionate individuals who share a love for the art of figurines and the world of imagination. The presence of this mascot in Pixi products, promotions, and events creates a sense of belonging and shared joy among the brand’s admirers. The embodiment of Roger-Roger in the Pixi world also highlights the importance of mascots in building a brand identity. It brings a personal and unique touch, allowing customers to develop a deeper, more emotional bond with the brand. By expressing the spirit and values of Pixi, Roger-Roger becomes a cherished and iconic emblem—a loyal companion guiding collectors through their exploration of the fantastical world of Pixi figurines.
Each member of the Club, once the membership fee has been paid, receives their metal membership card. This card, designed in Pixi’s unique spirit, also features the image of Roger-Roger and proudly displays the member’s assigned number.
With this card, the member enjoys several exclusive benefits. In particular, they have the right to reserve one copy of the Club’s annual piece at a preferential price, which is generally available at the end of September. This piece—whose certificate will bear the member’s number—is handed over during a special evening reserved exclusively for Club members. This friendly event provides an opportunity to share one’s passion for the Pixi universe, discover new releases, and meet other collectors and enthusiasts.
Additionally, in order to maintain a constant connection with its members, the Club regularly sends a dedicated newsletter. This exclusive communication informs members about the various events, collection launches, and all news related to the Club’s universe, allowing each member to stay at the heart of the initiatives and gatherings that shape the year.
The Roger-Roger Club evenings are events that reflect the spirit of the famous white bull terrier with the black patch, who embodies the Pixi brand. They are a celebration of imagination, creativity, and the sense of community that unites Pixi enthusiasts.
During each evening, members of the Roger-Roger Club are invited to immerse themselves in a magical universe where the world of Pixi figurines comes to life. The Roger-Roger evenings are also an opportunity to preview new collections and limited editions, available exclusively to club members.
By taking part in the Roger-Roger Club evenings, each member strengthens their connection with the Pixi brand and the Pixi community.
Receive an email as soon as a new figurine is added for this collection
Your message has been sent ! We will get back to you as soon as possible.
Please fill in your email address, an email will be sent with a link to update your password.
Secure payment
3DSecure
Worldwide delivery by DHL
Shipment insured
at the value of the work
Fairest prices
